FAIRFIELD COUNTY, Conn. -- Berkshire Hathaway HomeServices was recently named Real Estate Agency Brand of the Year in the 26th annual Harris Poll EquiTrend study. Berkshire Hathaway HomeServices New England Properties has many Realtors in Fairfield County.
Berkshire Hathaway HomeServices received the highest ranking in the real estate agency category based on consumers’ perception of its brand familiarity, quality and purchasing consideration, among other qualifying elements.
The overall study was based on the opinions of more than 40,000 U.S. consumers surveyed online earlier this year.
“We are delighted to be recognized by consumers in the venerable Harris Poll EquiTrend study,” said Earl Lee, CEO of HSF Affiliates LLC, which operates Berkshire Hathaway HomeServices. “This terrific honor by consumers is a tribute to our powerful brand -- whose namesake is the world-renowned Berkshire Hathaway Inc. -- and the top-quality affiliates and agents who represent it.”
The brand, which transitioned its first affiliates September 2013, received the highest numerical Equity Score among large real estate brands included in the 2014 Harris Poll EquiTrend study, which measures and compares the brand health of more than 1,500 brands across 170 categories from airlines and apparel to retailers and real estate.
Consumers responded with their brand perceptions, gauging their emotional connection to the brand, plus brand awareness, influence and familiarity.
“We’re now seeing the strength of our new brand in the marketplace” said Candace Adams, president and CEO of Berkshire Hathaway HomeServices New England Properties. “Consumers appreciate the quality, integrity and skill behind the name and that translates into real business. Our brand is fresh, intelligent and respected, and is resonating nicely with consumers.”
Berkshire Hathaway HomeServices New England Properties has 52 offices and 1,500 agents in Connecticut and Rhode Island.