WILTON, Conn. — Laura Ancona had wanted to open a Tusk & Cup in Wilton for a long time.
When the Peachwave space suddenly became available, she jumped at the opportunity. “We were like, ‘This is it’,” Laura said. “We knew it was the right space.” She said the location is bright and vibrant — and it’s in the center of town.
“It’s a destination,” Laura said of the new 1,900-square-foot location in the heart of Wilton center. “There’s shopping, there’s a movie theater and the one thing that was missing as far as we could tell from the destination — because there is fine dining — was fine coffee.”
Laura, along with her husband Joe, own the venerable Tusk & Cup in the Branchville section of Ridgefield. The landmark store sells gourmet coffee and gelato.
The new space in Wilson includes local paintings— including those by Trish Sandolo — and many displays of elephants with their trunks up. That's for good reason, Laura said.
“In Italy, the trunk up is a symbol of luck,” Laura said. The name and the elephant logo are a nod to the Ancona’a Italian heritage and a play on words meant to sound like “Tuscan cup.”
In Ridgefield, Tusk & Cup has partnered with local organizations for fundraisers, and Laura and Joe plan to do the same in Wilton. They’ve already partnered with Wilton Library to put on an event, she said.
Laura also partnered with the Wilton High School for the graduation party. She said they were looking for leftover coffee and would pour ice over it, but she said that wouldn’t cut it. Laura and Joe gave them cold brew instead.
“We really want people to know how much pride we take in our coffee,” Laura said.
Beyond Wilton and Ridgefield, Laura said she's considering other Tusk & Cup locations.
“I don’t know how soon or how many,” Laura said. "But one a time if the opportunity is right. We want to hopefully keep expanding.”