WILTON, Conn. – The owner of Sweet Pierre’s chocolate boutique in Wilton Center hopes crowds of shoppers stop by to get something rich and decadent this weekend as a follow-up to all the hearty Thanksgiving meals.
“This weekend, it starts,” owner Nancy Saxe said of the big holiday shopping season.
Sweet Pierre’s and about a dozen other Wilton shops are hoping to attract shoppers to their doors Saturday with the first-ever Shop Wilton Day. The event, created by the Wilton Chamber of Commerce, works as a supplement to the popular Small Business Saturday, the initiative created to bring shoppers to smaller stores between Black Friday and Cyber Monday. The merchants will offer special sales, discounts, promotions and events throughout the day.
Sweet Pierre’s will offer 10 percent off all purchases Saturday, including a unique chocolate pizza that includes popcorn, peanuts and brittle.
Lauren Robak, owner of Une Minette clothing store in Wilton Center, is looking forward to Shop Wilton Day, an event she thinks will be significant.
“It’s big for us, especially since the shopping season started earlier and we lost some time” because of Hurricane Sandy, she said. “It’s very important.” Une Minette will offer $20 in “Minette Moola” for every $100 spent and free hair chalking from 11 a.m. to 2 p.m., plus photos with Santa from 2 to 4 p.m.
Robak wants shoppers to see what Wilton stores have to offer. “We think you’ll have a good experience shopping here (rather than) shopping in the mall or shopping online,” she said.